The Elements of Effective Brochure Design2672560

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It's possible to think that an actual physical brochure isn't necessary anymore on this digital era, but guess again. An expertly designed and printed brochure could be a vital lead-nurturing tool. Once you meet someone face-to-face the very first time, whether it be in an event, trade show or an initial sales meeting, you are taking the time to find out about each other's businesses. What happens when you leave? A well-executed capabilities brochure will remind your prospect with the services you are offering and, most significantly, what sets you in addition to the competition.

In an initial contact, a graphic designers could be more effective than every other marketing asset since it is immediate. Your prospect won't necessarily take the time to visit your website after a primary meeting. Since the brochure is appropriate in front of them, it'll often intrigue them to learn more about your firm after which visit your website.


A professionally designed print brochure is very important for small enterprises. It builds credibility by conveying important messages about the value of your merchandise. It helps to create your brand, and positions you being a legitimate business in the minds of prospects and customers.

To connect with readers, every brochure needs three essential design elements:

Attention-grabbing cover. Chances are your prospects have very short attention spans. If your brochure cover doesn't immediately catch their eye and pique their interest, they don't open and browse the rest of the brochure. To get the attention of your target audience, combine a visually appealing design having an attention-grabbing headline that addresses a powerful benefit for the customers. Compelling content. You care much more about your business than your prospects do; they are not interested in reveal history of your company. Instead, they want to know how your merchandise can help them save time, lower costs, get more sales, or run their business more efficiently. Focus your content on the problems and challenges your clients face and how you solve them better than your competitors. Use graphs, charts or images to help support your posts, and convey your message more quickly. Powerful proactive approach. The primary intent behind a brochure is always to move individuals to the next phase of the sales cycle. Do you need them to go to your web site? Pick up the phone and call for a free estimate? Contact you via email to obtain a downloadable white paper? A good call to action tells your potential customers exactly what you want them to do. In addition, it stands out in the rest of the copy to ensure that readers can't miss it. From a visual standpoint, a brochure needs to appeal to your unique audience. For example, if you serve a far more conservative market, edgy or trendy elements of design might look clever to you personally, but they don't reflect the mindset of the readers.

Simultaneously, consider the image you need to project as a business. Most B2B firms use a matte finish on the brochures as it looks more distinguished and professional. Retail companies tend to use glossy finishes, since they make product pictures and images stand out more.

Your design and layout of inside pages should work well with the content. Use benefit-driven headers and sub-headers to trap the reader's eye. Include plenty of white space to really make the brochure easy to read.

Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of brand name image can be a key ingredient in earning your prospect's trust.